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Expertise
Strategic Communications
Knowing your audience is the first step toward crafting messages that get results. We can help you identify audiences, better understand their concerns, and design strategies to promote your organization or advance your education agenda. Services include:
- Communications audits
- Strategic communications plans
- Focus groups
- Message development
- Video and audio production
Click here to view the Believe in a Better Colorado video created by Schoolhouse Communications and Little Voice.
Editorial Services
We specialize in conceptualizing, researching, and writing reader-friendly informational and inspiring publications focused on education issues. Services include:
- Web content
- Brochures
- Annual reports
- Tool kits
- White papers
- Articles
- Copy editing
Visit our Portfolio for writing samples.
Public Engagement
Our team brings extensive expertise as consultants to national education organizations and school districts, presenters at statewide and national conferences, and authors of national and statewide guides on engaging the public. Services include:
- Public engagement design and implementation
- Facilitation
- Data and information analysis
- Reports to the community
- How-to guides
- Training and workshops
Schoolhouse Communications has worked closely with the Association for Supervision and Curriculum Development to design a series of nationwide community conversations focused on the organization’s whole child initiative.
Media Relations
Our team’s experience as national award-winning print and broadcast journalists gets results for our clients. We know how to pitch a compelling story, opinion editorial, radio or TV interview, or editorial board meeting successfully. Our clients’ opinion editorials have been published in The Arizona Republic, The Denver Post, Rocky Mountain News, St. Louis Post-Dispatch, and other newspapers. Services include:
- Media strategy, planning, and outreach
- Opinion editorials
- Editorial board meetings
- News releases
- Media advisories
- News conferences and reporter roundtables
- Training and workshops
Sample opinion editorials available upon request.
School and District Communications and Marketing
Public schools are under more pressure than ever before to communicate effectively about what they offer. Parents have more choices and are savvier about how they select a school for their child. We help school staff communicate with one voice. Services include:
- Focus groups with school staff, parents, and students
- Inquiry interviews
- Message development
- Communications plans
- Marketing materials
- Web sites
Click here for an example of how Schoolhouse Communications is helping three public schools in Denver better coordinate their marketing and communications efforts to parents, community leaders, and others.
For more about Schoolhouse Communications’ views on school marketing, download a Rocky Mountain News opinion editorial written by Lesley Dahlkemper.
Workshops and Training
Our workshops are hands-on, engaging, and substantive. Content is based on best practices, lessons learned, and the latest proven research. We customize our workshops to best meet the needs of our clients. Topics include:
- Message development
- Focus groups
- Communications strategies that get results
- Media relations
- Public engagement
- District and school marketing
- Customer service for schools and districts
Major Education Initiatives
We have a proven track record leading initiatives that require political savvy, know-how, and expertise about education issues. Our strength lies in helping clients clarify their goals, marshaling the talent and resources to accomplish those goals, and ensuring seamless follow-through on high-profile projects. Services include:
- Strategic communications and media relations
- Clarification of goals and outcomes
- Coalition building
- Mobilization of multiple stakeholders
- Technical assistance
- Materials
Our team is taking the lead on a major initiative in Colorado — Believe in a Better Colorado. To view our work on this initiative, visit Believe in a Better Colorado in the Portfolio section.
